Sean John Unforgivable for Men Races Into Nascar with Michael Shank

Diddy has interests beyond fashion that many Sean John Unforgivable fans may not be aware of. A fascination with classic automobiles and race cars since his childhood, he's realizing a new dream. Sean John Unforgivable and Lab series skincare for Men teamed up with Michael Shank's racing team.

For the 1 day race weekend "World Center of Racing," Shank Nascar racing mobile will have the hood wrapped in a Sean John. The company's logo and Unforgivable for men brand will be plastered across the hood of the car.

Mark Patterson and Oswaldo Negri’s Ford-Riley, numbered 60, which started at the 2008 Rolex 24 at Daytona from pole position, will carry its familiar black and orange car identity, but for the Daytona race, Sean John’s Unforgivable fragrance and Lab Series Skincare for Men will also be displayed on the wing, nose, sides and in-car camera locations on the Daytona Prototype.

John Demsey, Group President of The Estee Lauder Companies hopes Mike Shank Racing wins. It will help bring even more attention to the Sean JOhn Unforgivable fragrance, which is a top seller in the world.

“Having the opportunity to partner with the Daytona team is truly exciting for the entire Sean John Fragrances team. We are looking forward to seeing Sean ‘Diddy’ Combs’ award-winning fragrance, Unforgivable, proudly displayed on the Michael Shank Racing Car and hopefully taking the top prize on July 4th” said Demsey.

A first time for Lab Series skincare for Men, their brand will also be on the car wrap. Richard Sawyer, Spokesperson and International Education Director of Lab Series, Skincare for Men, spoke to reporters about the innovatie marketing decision:

“This is the first time Lab Series Skincare For Men is involved in an auto racing event and we are thrilled to partner with Michael Shank Racing. Lab Series Skincare For Men develops high-tech, high-performance skincare products which is why it was a natural fit. Their high-performing team is as serious about racing as we are about men’s grooming.”

Soon to hit the runway, fans of Nascar, Michael Shank, and Sean John Unforgivable can look on ESPN schedules for the event. Mark Shank is especially excited about the opportunity which will bring hiim major attention from the youth audiences outside of Nascar.

“It is always exciting to get new people involved in the Rolex Sports Car series, whether they are friends, family, business associates, or new partners like we have in Sean John and Lab Series. And especially someone like Sean ‘Diddy’ Combs, who has long shown his admiration for fast cars, competition, and perfection in his work, just like the teams in the Rolex Series. We certainly hope to make a significant impression with a strong run for them at Daytona,” said Shank to journalists.

To buy the Sean John Unforgivable or I Am King colognes, visit an official retailer. The SJU blog reccomends trying www.Zappos.com. The Zappos store offers free shipping on all orders today. This is an average saving of about $12.

Sean John Unforgivable for Men Races Into Nascar with Michael Shank Pics

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Above see an image of Michael Shank, Driver of Sean John Unforgivable Nascar