Sean John Unforgivable Awards: Diddy Holds FiFi Award for Best Fragrance of 2007
Sean John Unforgivable holds both recorded fragrance awards and consumer-known titles. Invented in 2006 by
Sean John founder Diddy, Unforgivable was the first fragrance to outsell both mens and womens fragrances. It was
documented in 2006 Unforgivable for men far outsold even women's perfumes as everyone rushed to stores to purhcase the
fragrance.
The first of the Sean John Unforgivable awards was it's rating as the #1 selling fragrance in the world.
At the end of 2006's fiscal year, after sales were tallied, Diddy's new unforgivable for men outsold all competitors.
Not only did Unforgivable outsell all mens fragrances but for the first time in history, a man's fragrance totalled
more sales than any womens fragrance. This was an impressive event, refocusing a lot of business executives attention
to urban and hip hop lifestyle brands. It was official they had crossed over.
The next award for Sean John unforgivable for men was recieved at the FiFi awards 2006. Diddy accepted the
best luxe mens fragrance award for unforgivable cologne. The Fragrance Foundation (FiFi) recognized the unprecedented
sales results as undisputable evidence for which mens cologne was the best.
The #1 selling fragrance in the world from US sales alone, Unforgivable for men went international. A sales
number rewarded title, Sean John Unforgivable has been a top 3 selling fragrance in the UK (United Kingdom) and Australia.
Not yet sold in every country, Sean John has implemented a global fragrance take over plan. It is slowly expanding
to supply demand and work on a budget control plan that does not exceed demand. Sean John Unforgivable will
be expanding into New Zealand, Central Europe, Singapore, Taiwan, Thailand, Chile, Mexico, South Africa,
Switzerland, the Middle East, Venezuela, Germany, Belgium, the Netherlands, Malaysia and Scandinavia over time.
(photo) Sean John Unforgivable FiFi Fragrance Award
